BOOM FROM BUST – THE SALES OF VICTORY BIKES BREAK RECORDS

I’m pretty sure Polaris didn’t stop production of Victory motorcycles as a marketing ploy. But it sure has worked, sending sales of Victory bikes through the roof.

As the sales for the road-bike market declined by 17.2 per cent in February (yes, it’s kinda tough out there at the moment), Victory was the only brand to grow its sales by 44 per cent.

Peter Harvey, Country Manager for Victory, was as surprised as anyone.

“Honestly, we have seen a bit of a buying frenzy,” he stated in a press release. “We are seeing a mixture of bargain hunters who are after a great bike at a great price but we are also seeing people who believe the collectability of these bikes will result in longer-term value.

He also feels that people are taking this opportunity to realise a wish.

“We have also seen loads of customers who had set their long term goals around buying a Victory but hadn’t got there yet – now these buyers are incredibly keen to make sure their long term ambition is met before the last bikes are sold”.

It’s very salty at the moment.

A lot of interest is in the Octane – which in my view is the best bike Victory has ever built and you can read about that HERE. Victory is selling more of these than it can supply and Peter Harvey says demand is so high, Australia is looking to source more MY17 models to meet it.

He also reiterated the company’s ten-year commitment to customers to supply parts and service for the bikes they buy.

Talk about going out with a bang.

Tags: Victory

About the Author

Boris is a writer who has contributed to many magazines and websites over the years, edited a couple of those things as well, and written a few books. But his most important contribution is pissing people off. He feels this is his calling in life and something he takes seriously. He also enjoys whiskey, whisky and the way girls dance on tables. And riding motorcycles. He's pretty keen on that, too.