{"id":9919,"date":"2014-08-11T01:26:41","date_gmt":"2014-08-10T15:26:41","guid":{"rendered":"http:\/\/bikeme.tv\/?p=9919"},"modified":"2014-07-22T21:30:31","modified_gmt":"2014-07-22T11:30:31","slug":"power-advertising","status":"publish","type":"post","link":"https:\/\/bikeme.tv\/index.php\/power-advertising\/","title":{"rendered":"THE POWER OF ADVERTISING"},"content":{"rendered":"<p>I incurred the Wrath of the Sisterhood that week.<\/p>\n<p>On my way out of the lawyers\u2019 offices, I was invited to have coffee and cake to celebrate one of the girls\u2019 upcoming marriage. Everyone said \u201cbest wishes\u201d and \u201cyou\u2019re so lucky\u201d and similar insincere meaningless prattle. I said \u201cyou\u2019re insane\u201d.<\/p>\n<p>\u201cWhy?\u201d asked the betrothed.<\/p>\n<p>\u201cMarriage has been meaningless since no-fault divorce came in\u201d, I told her. \u201cIf you really want to prove that you love each other and will be true, why don\u2019t you put your money where your mouth is? Draw up a contract with what you expect from each other and the penalties for non-compliance, and both sign it. Like businessmen do, when there\u2019s something important at stake.\u201d<\/p>\n<p>\u201cOh, I know\u201d, she said.\u201d I just wanted to dress up and feel like a princess for a day.\u201d<\/p>\n<p>\u201cImagine\u201d, I told her, \u201cthat a man had said something like that. \u2018I want to dress up and feel like a prince for a day. I will be attending on a horse. Probably a white one. I will be wearing doublet and hose, and carrying a sword.\u2019 You\u2019d tell him he was insane. The last thing you would do would be marry the moron. You would be concerned that your kids would turn out as retarded.\u201d<\/p>\n<p>\u201cDon\u2019t be horrible\u201d, she said.<\/p>\n<p>\u201cDon\u2019t be insane\u201d, I said.<\/p>\n<p>Fortunately, the next day was Saturday, and I could do sane things, like riding a motorcycle fast and accurately on a winding road. I had to go a few hundred kilometres out of town to do this, as I needed to do it at a speed which would attract the attention of the stapo if they were around.<\/p>\n<p>On the way out I noticed a billboard with a still image from a TV ad on it. I remembered the ad. It was sponsored by the Roads and Traffic Authority. Someone drives past a woman at a speed she disapproves of, so she waves her pinky finger at him, mocking the size of his genitalia, apparently. It was curious, I thought. Her behaviour is apparently okay. The state government wants us to make fun of the sexual characteristics of people whose driving methods we disapprove of.<\/p>\n<p>This stuck in my mind for some hours, until I stopped for lunch at a pub in a country town. I was walking past a generous parking spot one car ahead of where I parked my bike, and a woman was trying to fit a Toyota LandCruiser into it. She made a hash of it. She left a bit of paint on a tree trunk, and finally stopped with one wheel up on the kerb.<\/p>\n<p>My behaviour on the way to this town would have disappointed the Roads and Traffic Authority. I decided I would atone for my sins by doing something which pleased them.<\/p>\n<p>\u201cNice work, tissue tits\u201d, I said.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fortunately, the next day was Saturday, and I could do sane things, like riding a motorcycle fast and accurately on a winding road<\/p>\n","protected":false},"author":7,"featured_media":9920,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48],"tags":[221],"_links":{"self":[{"href":"https:\/\/bikeme.tv\/index.php\/wp-json\/wp\/v2\/posts\/9919"}],"collection":[{"href":"https:\/\/bikeme.tv\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bikeme.tv\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bikeme.tv\/index.php\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/bikeme.tv\/index.php\/wp-json\/wp\/v2\/comments?post=9919"}],"version-history":[{"count":1,"href":"https:\/\/bikeme.tv\/index.php\/wp-json\/wp\/v2\/posts\/9919\/revisions"}],"predecessor-version":[{"id":9921,"href":"https:\/\/bikeme.tv\/index.php\/wp-json\/wp\/v2\/posts\/9919\/revisions\/9921"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bikeme.tv\/index.php\/wp-json\/wp\/v2\/media\/9920"}],"wp:attachment":[{"href":"https:\/\/bikeme.tv\/index.php\/wp-json\/wp\/v2\/media?parent=9919"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bikeme.tv\/index.php\/wp-json\/wp\/v2\/categories?post=9919"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bikeme.tv\/index.php\/wp-json\/wp\/v2\/tags?post=9919"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}